Kassa: How to Turn a Basic Amazon Private Label Business into a Dominating Brand in Its Niche
Kassa was launched in 2014 as a basic Amazon private label business. The products were sold in a competitive niche, and the brand was struggling to gain traction.
The Situation
Kassa was launched in 2014 as a basic Amazon private label business. The products were sold in a competitive niche, and the brand was struggling to gain traction.
Our Solution
We took a number of steps to turn Kassa into a dominating brand in its niche.
These included:
- Product research: We conducted thorough product research to identify productsthat were in high demand and had a low level of competition.
- Amazon optimization: We optimized our product listings and marketingcampaigns on Amazon. This included using high-quality images, strong productdescriptions, and effective keywords.
- Customer service: We provided excellent customer service. This helped to buildtrust and loyalty among customers.
- Continuous improvement: We were constantly iterating and improving ourproducts, marketing, and operations. This helped us to stay ahead of thecompetition.
Results
As a result of our efforts, Kassa grew from a struggling brand to a dominating force in its niche. The brand’s lifetime revenue was $11 million, with $6 million being in the last 12 months before it was sold.
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Kassa: How to Turn a Basic Amazon Private Label Business into a Dominating Brand in Its Niche
Kassa was launched in 2014 as a basic Amazon private label business. The products were sold in a competitive niche, and the brand was struggling to gain traction.